ServicesWorkAboutJournalFAQ Start a Project

Journal

Behind the lens.

The cinematographer's perspective on commercial video, brand storytelling and what it actually takes to make content that works.

What makes a great brand video — Ed Gutentag Productions

Brand Video · June 2026 · Featured

What separates a great brand video from a forgettable one

The difference isn't budget. It's a directorial point of view — and knowing exactly what you want the audience to feel in the last five seconds. Most business videos fail because nobody asked that question before the camera rolled.

Read →
Hollywood cinematography technique applied to small business video

Behind the Scenes · June 2026

What Hollywood taught me about shooting for small business

On a feature film set, every decision is intentional — lighting, angle, movement. Nothing is accidental. Here's how that discipline applies when your subject is a storefront, a product or a founder.

Read →