Common questions.

Every project is scoped individually. A simple brand video for social media starts from a few thousand dollars; a multi-day commercial shoot with full crew and post-production can run significantly more. We give you an honest estimate after a free discovery call — no obligation, no sales pressure.

Yes. Ed has shot on location across the US and internationally — including Chicago and the Democratic Republic of Congo. Travel is factored into the project quote. If it makes sense creatively and commercially, we go where the project needs us.

AI pre-visualization uses generative tools to create photorealistic visual concepts for architectural projects, developments or campaigns before anything is built or shot. It lets you sell the vision — to investors, clients or internal stakeholders — before committing a full production budget. Turnaround is typically days, not weeks.

A brand video or commercial varies by scope — a simple one-day shoot with a straightforward edit can be delivered in 1–2 weeks; a full production is 3–6 weeks including pre-production, shoot days and post. We'll give you a realistic timeline during the discovery phase, not an optimistic one.

Not much. We handle the creative brief, shot list, lighting plan and technical setup. We'll ask you for your key messages, your target audience and any existing brand assets (logo, colours, style guide). Everything else is on us. The more we understand your business goals upfront, the better the result.

Absolutely — and often those are the most satisfying projects. If you've never produced a brand video, we guide you through the whole process from a conversation about what you want to achieve to the finished file ready for your website, social channels or broadcast. You don't need to know anything about production. You just need to know your business.

Yes. We offer ongoing content retainers for businesses that need a steady stream of video — social content, quarterly brand updates, new product films and site refreshes. Ask about this when you reach out and we'll discuss what makes sense for your volume and budget.